Event Marketing

Whether its your annual holiday sale, grand opening event or a charity fundraiser, radio is one of the best ways to drive traffic to your big event. The reach and frequency of an effective short-term campaign on a local radio station can make your event a huge success.

Did you know that effective marketing for these types of occasions actually involves quite a bit of strategy? There's a lot of thought that goes into writing a good script, scheduling the commercials during the right day-part and distributing the campaign budget strategicially during the days and weeks leading up the the event.

We train our marketing executives in the unique nuances of short-term radio campaigns. If you have an event coming up, Leighton Broadcasting can help make it a huge success.